Michael Saylor has a good strategy for how he can keep buying more $BTC. It should come as no surprise that we see a copy trading approach of Saylor’s strategy. That’s precisely what Rex Shares did. Rex Financial specializes in alternative-strategy ETFs. It has no less than $6 billion assets under management.
Now, it has launched the REX Bitcoin Corporate Treasury Convertible Bond ETF or $BMAX. So, what is $BMAX all about?
What is the $BMAX ETF by Rex?
Rex launched this $BMAX ETF on 14th March 2025. However, on 25th March, Michael Saylor posted on X about this ETF. Ever since, the markets have seen an uptrend. However, let me first explain what this ETF is about.
Good for investors. Good for Bitcoin. Good for bond issuers. $BMAX unlocks a new asset class for the public.pic.twitter.com/DLvMH3Kqh8
— Michael Saylor (@saylor) March 25, 2025
For starters, this ETF is a unique ETF. It offers exposure to convertible bonds. But not just any convertible bonds. No, these are bonds issued by firms that actively incorporate $BTC into their treasury.
For example, Michael Saylor used this strategy to buy more Bitcoin. Until now, this was an exclusive market for institutions only. However, $BMAX opens this market now for retail users like you and me. Greg King, CEO of REX Financial, said this;
“BMAX removes those barriers, making it easier to invest in the strategy pioneered by Michael Saylor—leveraging corporate debt to acquire Bitcoin as a treasury asset.”
The fund mostly concentrates on convertible bonds issued by Strategy. It used these convertible bonds to buy more Bitcoin for its treasuries. Other firms had a similar strategy, so Saylor isn’t alone in this.
Source: ETF dot com
You can see convertible bonds as low-interest debt instrument starters. However, once the share price rises, you can convert it to equity. Strategy already oversaw seven of these convertible bond issuances. This allowed them to buy more Bitcoin. Within four years, the bonds mature.
$BMAX Token Trading Exploded
After Saylor’s post on X, $BMAX trading exploded. Within 1 hour of his posting, there was a 300% increase in trading volume compared to the previous day. 2.5 million tokens compared to 10 million tokens.
The $BMAX token also went up from well under 9 cents to slightly above 9 cents. Listings on Binance and Coinbase also helped to stabilize the price around 9 cents. Within 2 hours of listing, there was also a 500 $BTC trading volume for the $BMAX/$BTC pair.
So, no wonder that Saylor sees this token as a new asset class.
The current $BMAX price is 9 cents.
Disclaimer
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