Key Takeaways

• Key operational metrics of Web3 Games include active users, retention rates, and payment-related data. Non-genuine players can disrupt the game’s balance and economic stability.
• This article takes Era7 as an example, introduces the method of identifying non-genuine players, and found that non-genuine players have a higher activity level than genuine players, with an average active durationday of 68 days and higher frequency of operations.
• Non-genuine players may consist of manual operations, group control software, and automated scripts, so methods for identifying them can be divided into funding networks and behavior patterns.

After the explosion of GameFi and the ups and downs of 2022, the industry has returned to a more rational Buidl phase. The sustainable development of game ecosystems and economies has become an important theme in the current development of Web3 games.

The value of a game can be broken down into the product of the number of players, individual player value, and average player retention time. Therefore, projects can significantly improve their life cycles and profitability by gaining insights into players and making targeted product optimizations and promotional strategies.

Insights of Web3 Gamers

According to the February Monthly GameFi Report from Footprint Analytics, the current number of active user addresses on the blockchain is 1.5 million. Due to the nature of most GameFi projects, where players can earn cryptocurrencies and NFT rewards by completing tasks, many non-genuine players have emerged to “farm gold.”

Non-genuine players in games, through concentrated and high-frequency operations to farm gold, may disrupt the game’s balance and economic stability, thereby reducing the value of the game project itself.

From the perspective of the balance of the game ecosystem, the mass operations of non-genuine players can destroy the game’s fairness, affecting its enjoyment and experience. Suppose these players gain an advantage through unfair operations. In that case, it will undermine the game’s competitiveness, leading to disappointment and frustration among other players and resulting in a decline in the number of players and average player retention time.

From the standpoint of in-game economic stability, if non-genuine players obtain large amounts of tokens or NFTs, it can lead to price imbalances within the game and create wealth inequality, negatively impacting user spending enthusiasm and damaging the number of players, retention time, and individual player value.

Case Study: Player Insights Analysis From Era7

According to Footprint Analytics’ game dashboard, Era7 is a popular project on BNB Chain. As a popular project, it attracts not only genuine players with a keen interest but also inevitably the attention of gold farming studios. This report looks at:

• What is the proportion of genuine players to gold farming studios?
• Are there any significant differences in behavior, and what impact do gold farming studios have on the game?

Era7: Game of Truth is a metaverse-style TCG (Trading Card Game), a W2E (Win-to-Earn) project developed on the BNB Chain. Unlike traditional P2E projects, W2E projects emphasize gameplay, where players generate NFT assets and game items with specific utility and collectible value through continuous level progression and challenges.

Roadmap

In December 2021, Era7 began airdropping NFTs and pre-selling blind boxes, and the Marketplace was launched. The game officially launched on the BNB chain on March 30, 2022.

Official Roadmap:

Key events and dates after the launch:

• 5.28 2022: First GOT burn
• 8.6 2022: Burning mechanism “GOT/ERA Token Auto-Burn started
• 9.11–10.1 2022: First season of Era7 World Cup Tournament
• 11.2 2022: Era7 acquired 35% stake in [ESFI], a web3 e-sports management platform at a valuation of $30M
• 11.6–11.27 2022: Second season of Era7 World Cup Tournament, broadcasted on YouTube
• 11.13–27 2022: Sales of the fourth batch of NFT blind boxes (Era7 Set-II Box)

Player Engagement Roadmap

Economic Model

The total amount of ERA to be issued is 1 billion, based on the game’s tokenomics. This is a token built by the Era7 Metaverse on the BNB Smart Chain (BSC) and currently serves exclusively as Era7’s platform token. Players can obtain ERA rewards through battling, getting involved in community incentives, and liquidity mining.

With the development of the Era7 metaverse, the functions of ERA will extend to community governance, pledging, and other rights and interests. The platform currency, the ERA token, is effectively the Bitcoin of the entire Era7 metaverse. ERA is similar to stablecoins, where supply and demand are dictated by the market. ERA obtained by the player can be exchanged for USDT or local fiat.

Main uses of ERA:

• To gain local currency via an exchange;
• To purchase GOT master cards/battle cards and NFT items/NFT mystery boxes on the marketplace;
• To enable transactions between players (ERA may be used to trade Era7 cards, GOT or other in-game items);
• To purchase land and get more ERA rewards;
• To issue a pledge for obtaining community rights, participating in governance, voting and subsequent decision-making;
• As a wager and/or as a registration fee for PVP.

How to get ERA:

• Purchase them on DEX/CEX platforms;
• Attain them via in-game rewards or airdrops;
• Acquire them via liquidity mining;
• From PVP rewards.

How to get GOT:

• Earn from in-game event rewards;
• PVE rewards

Cards

Era7 features two types of cards: Master cards (hero character cards) and Battle Cards(magic cards and monster cards summoned by heroes). Players need at least 30 battle cards to start a battle and the total number of cards in the game is expected to exceed 1,000. Both Master Cards and Battle Cards are NFTs.

Master Cards (hero character cards)

Battle Cards (magic cards and monster cards summoned by heroes)

Summoning

To obtain NFT Master Cards, players need to buy mystery boxes directly or trade with other players in the Marketplace. NFT Master Cards do not participate in the battles themselves, they Summon NFT Battle Cards which actually make up the deck to fight on the front lines. After successfully purchasing NFT Master Cards, players will need to Unseal them first before they can Summon NFT Battle Cards. If the NFT Master Cards have reached the maximum amount of Summoning, the players will need to consume ERA and GOT tokens as fuel so that they can continue Summoning.

Era7 is currently exploring user experience improvements at the infrastructure level, in addition to promoting the Esports strategy and holding ECL championships every six weeks. The Era7 team has partnered with the zkMeta platform, which builds game-specific zk-rollups on Polygon, to utilize zk technology to transform and release a new version of Era7.

Era7’s GameFi Data

In terms of active users and user retention, Era7’s performance in 2022 ranked among the Top 10.

According to the latest data (as of March 7, 2023, using the current holders of Game Master Cards as the base), there are a total of 17,188 gamers. After the screening, we identified 5,045 non-genuine player addresses. These addresses may be composed of game studios or organized gangs of players, whose main purpose is to obtain returns through blockchain gaming.

By analyzing the data, we can see that there were many promotional campaigns in the early stage (such as activities on Twitter), attracting a large number of users. From May to July 2022, the number of monthly active users has been on the rise, and the proportion of female players is also increasing.

In the early stage of game promotion, the project party should try to avoid the impact of non-genuine players, give more incentives to real gamers, and appropriately weaken the impact of non-genuine players on game balance.

After July 2022, the number of monthly active users is on the decline. Correspondingly, the number of monthly active users of non-genuine players also shows a similar trend. At the same time, we can see that although the number of monthly active users has declined, the contribution of non-genuine players to the number of monthly active users is still relatively high.

Learn about the methodology for identifying non-genuine addresses at the bottom of this article.

Genuine vs Non-Genuine Users: Comparative Analysis of In-Game Behaviors

The Impact of Non-Genuine Players on Game Interaction, User Activity, and Transactions

While there are only a small number of non-genuine players, they have created a higher level of interaction, more active days per user, and higher transaction volume within the game.

Among the approximately 16,000 player addresses observed as of March 7, 2023, there were about 4,900 non-genuine player addresses, accounting for 30% of the total. However, these non-genuine players, who comprise less than one-third of the total, have generated 39% of the interactions (920,000 times), with an average of 187 interactions per user, which is nearly 1.5 times higher than that of genuine players (average of 129 interactions per user).

Non-genuine players have an average active duration of 68 days, which is significantly higher than the 48 days of genuine players. This also indicates that non-genuine players have a higher level of activity.

The average number of active days for non-genuine players is 68 days, significantly higher than the 48 days for genuine players. This also indicates that non-genuine players have higher levels of activity.

Behavioral Patterns of Real and Non-Genuine Players

Real and non-genuine players have similar behavioral patterns, but non-genuine players have a higher frequency of operations.

From the total number of operations, the most called methods in the game are Sign In (login), Upload NFT (list NFT for sale), Buy (buy in Marketplace), Summon (batch summon, exchange Master Card for Battle Card), Merge Card (merge Battle Cards for upgrades), and Farm (staking to earn ERA). Non-genuine and genuine players have a similar distribution of the top methods they call.

However, at the individual player level, non-genuine players have significantly more operations on Upload NFT, Summon, and Merge Card compared to genuine players.

Non-Genuine Players Show Stronger Response in Blind Box Promotion

The Blind Box Promotion in November boosted excitement in the game, but non-genuine player addresses had a much stronger response than real players.

Regarding the average number of user operations per day, non-genuine players’ frequency of Upload NFT (listing and selling NFT) was significantly higher than genuine players (about 2–3 times) at the beginning of the game and in the mid-to-late November.

At the beginning of the game, non-genuine players may have profited by selling NFT obtained through airdrops before the game was launched. During the same period in 2022, from November 13th to 27th, Era7 Set-II Box was launched for the fourth time, and non-genuine players may have opened a large number of boxes to obtain Master Card and then sold them to obtain ERA.

The following two graphs, Merge Card (combining Battle cards for upgrades) and Summon (exchanging Master Cards for Battle Cards), also follow the above trend. At the beginning of the game and during the November Blind Box event, players obtained more NFTs through Merge and Summon to use in the game or to sell for profit.

TransferFrom (transfer of Era7 NFT) had a significant increase in high-frequency operations by non-genuine players in late last year and early this year, which was during the decline of the game’s popularity.

Further investigation revealed that high-frequency operations are due to some addresses transferring Era7 NFT frequently to external addresses within a day. Investigation suggests that this may be an attempt to cash out and exit or to conduct bulk Merge Cards.

The Rise of Farming as Game Popularity Declines

Farming has become the main way for players to earn passive income or profit during the game’s decline in popularity.

As the game’s popularity declines, especially after the blind box activity ended in mid to late November, more players are earning profits through farming (staking to earn ERA). In the below examples, we identify two cases where non-genuine players were identified through farming’s money flow. In the later stages of the game, this will be a more mainstream way of making a profit.

The project team should pay attention to the impact of a single-minded approach to gold farming, as both genuine players and non-genuine players show the same upward trend. It is necessary to conduct an in-depth analysis of the usage of different gold farming methods, understand the user demands and behavior patterns behind them, and carry out targeted optimization and improvements to enhance user satisfaction and gameplay.

Non-Genuine Players Receive More Game Tokens

Non-genuine player addresses receive a higher average amount of game tokens compared to genuine players.

By counting the number of transactions transferring game tokens from address 0 to player addresses as game reward tokens, it was found that both GOT and ERA7 game tokens have a higher average number of game tokens for non-genuine players than genuine players.

The average number of game tokens held by non-genuine players for ERA7 tokens is 2.7 times higher than that of genuine players, and non-genuine players hold 53% of the total reward token amount. In terms of game token rewards, the project team should pay more attention to the distribution of game token rewards to avoid the large amount of sell pressure caused by non-genuine players (by wallet addresses and ways of cashing out game tokens).

Summary

Project teams can identify non-genuine player groups and their common operating patterns through graph algorithms and other methods. By comparing the similarities and differences between genuine and non-genuine players in the game, we can better understand the potential impact of non-genuine players on the game. Also, it is important to actively monitor and analyze player behavior and fund pathways, clarify account relationships, identify value extraction, incentivize user behavior, as these are crucial to prevent the project from entering a death spiral.

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